AI is creating a different shape of company.
Most companies are using AI to make individual employees faster. I think that is the least interesting outcome.
AI makes another operating model possible: recurring work runs through agents, while humans stay focused on judgment, direction, relationships, and exceptions. The advantage does not come from adding a chatbot to every role. It comes from redesigning the operational cycle itself.
The AI-Shaped Company is where I document that shift from inside it.
I founded LifeHack in 2005 and spent two decades building it with a conventional team. Today, I operate it with a fleet of agents working across content, research, marketing, support, and operations.
This publication is not commentary from the sidelines. It is a record of rebuilding a real company while it continues to operate: what works, what breaks, and what changes when agents become part of the organization rather than tools beside it.
What I write about
How to decide what an agent should own and what must remain human
How agent fleets are designed, coordinated, reviewed, and improved
Approval gates, memory, learning loops, dashboards, and failure modes
What this changes about hiring, management, and the economics of small teams
Honest postmortems from systems that failed before they became reliable
AgentUse
I am also building AgentUse, the open-source runtime behind much of this work.
AgentUse agents are defined in Markdown, run on a schedule or from your own infrastructure, and remain files you can inspect, version, and own.
Explore AgentUse
View AgentUse on GitHub
For founder-led teams
Through AgentUse Studio, I work with founder-led teams to install this operating model around real recurring functions, then expand it as the system proves itself.
Who should subscribe
Subscribe if you are a founder, operator, or builder trying to move beyond AI experiments and understand what it takes to make agents part of how a company actually runs.
You will get the architectures, operating principles, and lessons as I discover them, including the ones that contradict what I previously believed.
